Sales Pitch: Ramo’s Landscaping Service

Quick Facts

Business: Ramo’s Landscaping Service
Owner: Eliseo Ramos
Contact: (360) 560-4737 | [email protected]
Rating: ⭐ 5.0 stars (33 perfect reviews)
Service Area: Clark County, WA (Vancouver area)
Current Website: ramoslandscapings.net

The Problem (Costing Them Real Money)

You’re Completely Invisible When People Search on Google

You serve two markets: Vancouver/Clark County and Longview/Kelso. I searched both. You’re invisible in BOTH.

Do this test right now: Pull out your phone and search “landscaping Vancouver WA” on Google.

See those three businesses that show up at the top with the map? That’s where most people click. You’re not there.

Scroll down the page. See the list of businesses below the map? You’re not there either.

Now search “landscaping Longview WA.” Same thing. You don’t show up anywhere.

Here’s who DOES show up in Vancouver (and gets all those customer calls):

Simple Lawns Landscape Design — 4.9 stars (345 reviews) — Has website
Danshap Landscaping — 5.0 stars (68 reviews) — Has website
Lawn Care By Dan — 4.8 stars (162 reviews) — Has website
J’s Custom Landscaping — 4.8 stars (139 reviews) — Has website
Lawn Care Where The Grass Is Greener — 5.0 stars (126 reviews) — Has website

Every single one has a website. You don’t. That’s why you’re invisible.

The Vancouver Market Reality:

Vancouver is VERY competitive. Those businesses have way more reviews than you (100-345 vs your 33). A website won’t put you at #1 overnight in Vancouver, but without a website, you can’t compete at all.

With a website we build for you:

You become visible in Vancouver search results (your GBP location near Longview affects your ranking, but a website with service-area pages helps bridge that gap)
We’ll create service-area pages that tell Google you serve both Vancouver/Clark County and Longview/Kelso
Combined with review automation (growing from 33 to 150+ reviews), you close the gap with bigger Vancouver competitors over 6-12 months

The Longview/Kelso Opportunity:

This market is less competitive and your Google Business Profile is registered in this area. With your 5.0 rating and a website, you could potentially dominate this market. But right now, you’re invisible there too.

You Also Look Less Legitimate Than Your Competitors

Here’s what’s happening right now:

Homeowner searches “landscaping near me” on Google Maps
Sees three landscapers, all with good reviews
Ramo’s has the BEST reviews (5.0 stars, perfect record)
But Ramo’s doesn’t have a website link on their Google Business Profile (GBP)
The other two landscapers DO have websites
The homeowner assumes Ramo’s is smaller, less established, or not as professional
Calls one of the other landscapers instead

When you’re the only one without a website, you look less legitimate - even with better reviews.

The Credibility Gap

People searching for landscapers can see some photos on your GBP. But here’s what they’re really thinking when they don’t see a website:

“Are they established enough to afford a website?”
“Is this a side business or a real company?”
“Why don’t they have a website if they’re serious?”
“The other companies look more professional”

Meanwhile, your competitors with 4.2-star ratings and worse work are getting the calls because they LOOK more established. They have:

A website link on their GBP
A full gallery of projects (even if the work isn’t as good as yours)
Professional online presence that signals “we’re a real business”

You’re losing jobs to inferior landscapers because of perception, not reality.

The Double Problem

Even if someone finds your current website (ramoslandscapings.net) by typing it in directly:

It’s not linked on your GBP, so most people never find it
The gallery is empty, so if they DO find it, they can’t see your best work

You have 33 perfect 5-star reviews. You do incredible work. But when homeowners are comparing three landscapers on Google Maps, the one without a website link looks like the amateur - even when you’re actually the best option.

The Revenue Impact

You’re already spending money on marketing. I know because I got your mailer. So you understand the value of customer acquisition.

But here’s what’s happening to that investment:

Right now:

Someone gets your mailer → looks good → scans the QR code
They land on your WordPress site → click Gallery to see your work
The gallery is empty. Nothing there.
They think “That’s weird, maybe they don’t have much experience”
They search for other landscapers and find ones with full galleries
Your mailer actively HURT you by showing them a broken site
Your mailer goes in the trash, money wasted

OR:

Someone gets your mailer → searches for you on Google instead of using the QR code
They find your perfect 5.0 rating
They compare you to 2-3 other landscapers
Those competitors have website links on their GBP. Yours isn’t there (or goes to the broken WordPress site)
They assume you’re less established and call someone else
Your mailer goes in the trash, money wasted

OR (even worse):

People search “landscaping Vancouver WA” or “landscaping Longview WA” (no mailer needed)
Google doesn’t show you AT ALL (not in the top results, not on page 1, nowhere)
They call Simple Lawns (4.9 stars, 345 reviews in Vancouver) or other competitors
You never even knew they were searching
You lose jobs in BOTH markets you serve simply because you’re invisible without a website

After we fix this:

Mailer recipient searches for you → finds your perfect 5.0 rating
Clicks your website link (finally there!) → sees professional gallery
Your mailer investment actually converts instead of getting wasted
PLUS: Google can finally show you when people search for landscapers
Longview/Kelso market: You become visible and competitive immediately (less competition, your 5.0 rating stands out)
Vancouver market: You start showing up for southern Vancouver suburbs and can build visibility over time
Service-area pages on your website tell Google you serve both markets
Combined with review automation (33 → 150+ reviews over 12 months), you close the gap with bigger Vancouver competitors
You capture jobs in BOTH markets instead of being invisible in both

The question is: How many customers are searching for landscapers in Vancouver, Longview, and Kelso right now who will NEVER even see you?

Here’s the math:

“Landscaping Vancouver WA” and “Landscaping Longview WA” get hundreds of searches per month EACH
The three businesses that show up at the top (with the map) get 60-70% of all clicks
You’re not showing up in Vancouver OR Longview/Kelso
You’re losing 100% of people searching on Google - thousands of potential customers per year across both markets who never know you exist

Even when people DO find you (through mailers or word-of-mouth) and you’re comparing against other landscapers, you’re at a massive disadvantage because you don’t have a website link.

If just TWO homeowners per month choose a competitor or never find you at all because you’re invisible in search, what’s that worth?

If two lost projects per month are worth $5,000 each, that’s $120,000/year
If they’re worth $10,000 each, that’s $240,000/year
If they’re worth $20,000 each, that’s $480,000/year

Our cost is $1,608 for the entire first year (pay-as-you-go) or $1,668 (12-month contract).

Compare that to your mailer campaign:

One direct mail campaign to 5,000 homes: ~$3,000-$5,000
Gets thrown away after one look
1-2% response rate if you’re lucky
Works once, then it’s gone

A professional website:

$1,608 for the first year (less than one mailer campaign)
Works 24/7
Makes your mailers actually convert (instead of driving people to a broken site)
Captures organic Google searches (people you’re not paying to reach)
Keeps working long after you stop paying

You know your business better than we do. You know how competitive landscaping is in Vancouver. What’s it worth to make every marketing dollar work harder - including the mailers you’re already sending?

What We’ve Already Built (And What We’ll Set Up)

We didn’t just come to point out the problem. We’ve already built you two working preview sites AND we’ll handle getting your website properly linked on your Google Business Profile.

Preview Site #1: https://ramoslandscapings-net.pages.dev/

Preview Site #2: https://ramoslandscapings-net-v2.pages.dev/

What you’ll see when you click those links:

✅ Working gallery with 5 professional project photos

Your actual paver walkways
Stone stairways
Herringbone patios
Curved pathways with lighting
The kind of work that makes homeowners think “I want THAT in my yard”

✅ Your perfect 5.0-star rating displayed prominently

33 reviews front and center
Social proof that builds instant trust

✅ Clean, modern design that loads instantly

Works perfectly on phones (where 70% of searches happen)
Professional look that matches the quality of your work

✅ Clear calls to action

One-click calling: (360) 560-4737
Quote request forms on every page
Operating hours displayed

✅ All your services clearly described

General Landscaping
Hardscaping (pavers, retaining walls, walkways)
Water Features
Landscape Design
Fence Repair
Custom Projects

The site is 90% done. All you need to do is say yes, give us feedback on which version you like better, and we can go live today. We can also customize it as you need.

How This Gets You More Customers

1. You Become Visible in Google Search (Currently: Zero Visibility in Both Markets)

Right now, Google doesn’t show you for ANY local landscaping search - not in Vancouver, not in Longview/Kelso. Without a website, you can’t compete.

What happens after launch:

Longview/Kelso (easier market): Within 30-60 days, you start showing up when people search. Less competition here, and your 5.0 rating helps you stand out.
Vancouver (tougher market): You start becoming visible in Vancouver search results. Ranking higher takes time because competitors have 100-345 reviews vs your 33, and your GBP is registered closer to Longview. But combined with review automation (growing to 150+ reviews over a year) and proper service-area pages, you close that gap.
Service area pages on your website tell Google you actively serve both Vancouver/Clark County and Longview/Kelso, helping bridge the geographic distance.

2. You Match (or Beat) Your Competitors’ Online Presence

Every competitor in the 3-pack has a website. With a linked website, you’re on equal footing - and with your better reviews (5.0 vs 4.6-4.8), you eventually pull ahead.

2. People Stop Assuming You’re Small or New

No website link signals “side business” or “can’t afford a website.” A professional website with a full gallery signals “established company that’s been doing this for years.” Which one gets the $20,000 patio job?

3. Homeowners Visualize Their Own Project

When someone sees your curved paver walkway or retaining wall in a professional gallery, they think “I could do something like that in MY yard.” The photos on GBP help, but a full website gallery shows the breadth of your work.

4. You Justify Premium Pricing

Perfect reviews + professional website + beautiful portfolio = ability to charge what you’re worth. Customers who see this combination don’t haggle. They just want to know when you can start.

5. You Stop Losing to Inferior Competitors

When three landscapers all have similar prices and availability, the one with the most professional online presence wins. Right now, that’s not you - even though your work is better. After this, it will be.

The Second Problem: You’re Stuck at 33 Reviews

5.0 stars is incredible. But 33 reviews is holding you back.

Your competitor with 4.2 stars and 150 reviews? They’re getting more calls than you because Google shows them higher in local search. Volume of reviews matters almost as much as rating.

The Solution: Automated Review Requests

Here’s what happens after every job:

Customer pays the invoice, happy with the work
2 days later, they get a friendly text: “Thanks for choosing Ramo’s! If you loved the work, would you mind leaving us a quick review?”
One-click link takes them straight to Google reviews
They leave a 5-star review (they were going to anyway, you just reminded them)

Result: Instead of getting 1-2 reviews per month, you get 5-15.

In 12 months you go from 33 reviews to 150+ reviews. That moves you up in Google Maps rankings, which means more calls, which means more projects.

Cost: $99 setup + $40/month Return: Better Google rankings = 20-50% more people calling you for quotes

Pricing

Website Redesign - Two Options

Option 1: Pay As You Go (Most Popular)

$450 today (50% setup fee)
$450 when site goes live (remaining 50%)
$59/month ongoing management (starts today)
Cancel anytime, no contract
Total first year: $1,608
Site goes live in 24-48 hours

Option 2: 12-Month Contract

$139/month for 12 months
$59/month after contract ends
No upfront payment
Total first year: $1,668
Site goes live in 24-48 hours

Add-Ons (Optional)

Directory Listings Package

One-time fee: $99 for 5 listings (Yelp, Angi, HomeAdvisor, Thumbtack, BBB)
Additional listings: $20 each (Facebook, Bing, Nextdoor, Houzz, etc.)
Improves local SEO and ensures consistent business info across the web

Review Automation System

$99 setup + $40/month
Automated text messages after each job
Typically 3-5x increase in review volume within 6 months
Grow from 33 reviews to 150+ reviews in a year

What’s Included

Every plan includes:

✅ Website added to your Google Business Profile

We handle the entire setup
Your website link appears where customers expect to see it
You look as professional as your competitors (or better)

✅ Full gallery with your best project photos

We’ll help you select and organize the photos
Optimized for fast loading
Mobile-responsive design

✅ Unlimited content updates

Change photos anytime
Update services, pricing, hours
Add new testimonials
No hourly charges for updates

✅ Mobile optimization

Looks perfect on phones, tablets, and desktops
70% of local searches happen on mobile

✅ Fast loading speeds

Google ranks fast sites higher
Visitors don’t wait around for slow sites

✅ Hosting and security included

No separate hosting bills
Always online, always secure
Automatic backups

✅ You own the website

If you ever cancel, you keep all the files
Not held hostage like some website builders

Do the Math for Your Business

Only you know these numbers:

How many people view your Google Business Profile each month
How many of them are comparing you to competitors
What percentage choose the landscaper with the most professional online presence
Your average project value
Your close rate

But here’s what we know:

When homeowners compare landscapers on Google and one doesn’t have a website link, that one looks less legitimate.

That’s not a guess. That’s just how people make decisions. Would YOU hire the landscaper without a website when their competitor has a professional site with a full gallery?

So the question isn’t “will this get me more customers?” The question is “how many customers am I losing right now because I look less professional than competitors with worse reviews?”

The website pays for itself if it generates even ONE additional project all year.

If you do 50-100 projects a year, and having a professional website linked on your GBP helps you win just one more competitive bid, you’re massively profitable on the investment.

Common Objections (and Answers)

“We just built our current site last year”

I know. And you paid good money for it. But if it’s not on your Google Business Profile, nobody’s finding it. And if the gallery doesn’t work when they DO find it, it’s costing you way more than you paid for it.

Think of it this way: You have a truck with a great engine, but it’s parked in your backyard where customers can’t see it. Your competitors’ trucks are parked on Main Street. Who gets the jobs?

Your website exists, but it’s not where customers are looking for it. We’re offering to put it where they can actually find it - and make sure it works when they get there.

”I don’t have time for a website project right now”

You don’t have to do anything. We’ve already built the site. All we need from you is:

30 minutes on the phone to pick which preview version you like better
Access to 10-15 of your best project photos (you probably have these on your phone)
Login access to your domain registrar (GoDaddy, Namecheap, etc.) so we can point it to the new site
Login access to your Google Business Profile (so we can add the website link)
If you add review automation: Access to your invoicing software (QuickBooks, Jobber, Housecall Pro, etc.) so we can trigger review requests when jobs are completed
Approval to go live

That’s it. We handle everything else - building the site, adding it to your GBP, setting up email forwarding, connecting the review automation. Site can be live and linked this week.

”How do I know it will actually get me more customers?”

Here’s a test: Search “landscaping near me” on Google Maps right now. Look at your listing compared to your competitors.

Your competitors have website links. You don’t.

Now imagine you’re a homeowner comparing three landscapers. One has a 5.0-star rating with no website. Two have 4.3-star ratings WITH professional websites. Which one looks more established? Which one looks like they can handle a $20,000 patio project?

That’s the problem. You’re the most qualified, but you look the least professional. And it’s costing you jobs every single week.

”We’re already spending money on marketing (mailers, etc.)”

Exactly - and that’s exactly the problem. Your mailer has a QR code that goes to your current WordPress site. When someone scans it and clicks on the Gallery, they see NOTHING. Your mailer is actively driving people to a broken website.

Think about that: You’re paying thousands of dollars to send mailers with a QR code that shows people an empty gallery. That’s worse than having no website at all - at least then people wouldn’t see proof that something’s broken.

A working website makes EVERY marketing dollar work harder:

Your mailers actually convert (QR code shows professional gallery instead of empty page)
People who search for you on Google find a professional site instead of nothing or a broken one
Your Google rankings improve (working website = credibility signal)
Your reviews get more visibility (website showcases them properly)
Your word-of-mouth referrals convert faster (they can see your work instantly)

This isn’t adding MORE marketing spend - it’s making your EXISTING marketing actually work. Right now, you’re paying for mailers that hurt your credibility instead of helping it.

”Can’t I just add photos to my current gallery?”

You could try. But here’s the thing - your current site was built on WordPress with a page builder. Those systems are:

Slow to load (Google penalizes slow sites)
Expensive to maintain (plugin updates, security patches)
Prone to breaking when things update

You’ll spend $500-$1,000 getting someone to fix the gallery on your current site, and you’ll STILL have a slow, management-heavy website that’s not on your GBP.

For $900 upfront (or $125/month), you get a brand new site that’s faster, easier to maintain, already built, and we’ll add it to your GBP. It’s actually cheaper to switch than to fix what you have.

Next Steps (Make This Happen This Week)

Step 1: Look at the Preview Sites

Version 1: https://ramoslandscapings-net.pages.dev/
Version 2: https://ramoslandscapings-net-v2.pages.dev/

Click on the gallery. See how it actually works. Imagine being a homeowner who sees that.

Step 2: Complete Checkout Online

Go to our checkout page and complete your payment:

Choose your pricing option (pay as you go or 12-month contract)
Add directory listings or review automation if you want them
Enter payment details and complete checkout

Step 3: Schedule Your Onboarding Call

After checkout, we’ll schedule a 15-20 minute call to get everything we need:

Which preview version you prefer (or mix of both)
10-15 of your best project photos
Access to your domain name servers (GoDaddy, Namecheap, etc.) so we can point your domain to the new site
Access to your Google Business Profile (to add the website link)
If you added review automation: Access to your invoicing/scheduling software (QuickBooks, Jobber, Housecall Pro, etc.)
Confirm service descriptions and contact info

Step 4: Go Live in 24-48 Hours

We handle the technical setup (domain configuration, GBP link, email forwarding, review automation if included). You approve the final site, and we launch. Your gallery starts working. Your mailers start converting. Phone starts ringing more.

Key Talking Points (For Salesperson)

Opening

“Hi Eliseo, I’m calling because I got your mailer - nice piece by the way - and I scanned the QR code to check out your website. When I clicked on the Gallery to see your work, there were no photos showing. Just an empty page. For a landscaping business, that’s like a restaurant with no food pictures. People need to see your work.

Then I searched for landscapers in Vancouver and Longview to see where you show up. Pull out your phone right now and search ‘landscaping Vancouver WA.’ See those three businesses at the top with the map? You’re not there. Now search ‘landscaping Longview WA.’ Same thing. You’re serving two markets and invisible in both - AND your mailer is driving people to a broken website that makes them leave.”

The Hook

“Here’s what’s happening: You’re spending thousands on mailers with a QR code. Someone scans it, lands on your site, clicks Gallery to see your work - and sees NOTHING. Empty page. They think ‘that’s weird, maybe they don’t have much experience’ and call someone else. Your mailer is actively HURTING you by driving people to a broken website.

Plus, when people search ‘landscaping near me’ who’ve never heard of you? Google doesn’t even show you because you don’t have a working website. You’re invisible in Vancouver AND Longview/Kelso - both markets you serve.

Your competitors (Simple Lawns, Danshap, Lawn Care By Dan) all have professional websites with full galleries. You’re losing jobs to them every single day.”

The Solution

“We’ve actually already built you a new website with a working gallery - two versions to choose from. Go to [preview URL] right now on your phone. Click on the gallery. See how professional it looks? That’s what your competitors have. And once we add this to your Google Business Profile, you’ll look just as established as they do - except you’ll have better reviews AND better work.”

The Money

“Here’s what I want you to think about: You’re already spending thousands on mailers. One campaign to 5,000 homes costs $3,000-$5,000, right? And those mailers get thrown away after people look you up online and can’t find a professional website.

How many people got your mailer last month, searched for you on Google, saw you don’t have a website link, and called a competitor instead? If even TWO of those people per month chose someone else because you looked less established, and each job is worth $10,000, that’s $240,000 a year in wasted mailer investment.

Our cost to fix it is $1,608 for the year - less than ONE mailer campaign. And unlike a mailer that gets thrown away, the website works forever. It gives mailer recipients something professional to see when they look you up, instead of a broken gallery. It captures organic Google searches too.

If having a professional website linked on your GBP gets you even ONE additional project all year from your existing marketing, you’re massively profitable. And realistically, a website that actually works is going to 2-3x your mailer conversion rate.”

The Urgency

“Every day you wait is another 10-20 homeowners searching for landscapers on Google who see you don’t have a website link and assume you’re less professional. The site is already built - we can have it live and linked to your Google Business Profile by Friday. Why lose another week of jobs to competitors with worse reviews?”

Handling “I just built this site last year”

“I know, and I’m sure it was a good investment at the time. But if it’s not on your Google Business Profile and the gallery doesn’t work, you’re losing way more money than you’re saving by keeping it. Right now, you’re the only landscaper on Google Maps without a website link. That’s costing you jobs every single day. For the cost of one landscaping project, you can have a professional site that’s actually linked where people can find it and starts bringing in 2-3x more quote requests.”

The Close

“Here’s what I recommend: Go with the pay-as-you-go option. $450 today, $450 when we go live, then $59 a month. That’s less than one mailer campaign, but it works forever and makes every OTHER marketing dollar work harder.

Add the review automation for $99 + $40/month so you can grow from 33 reviews to 150+ reviews over the next year. That combination - professional website on your GBP plus growing reviews - will easily double your mailer conversion rate AND capture more organic searches.

You’re already committed to marketing spend. This just makes sure that investment doesn’t get wasted. I’ll send you the checkout link right now - you can complete payment online in about 2 minutes, then we’ll schedule a quick call to get the site launched this week.”

Links & Resources

Preview Site V1: https://ramoslandscapings-net.pages.dev/
Preview Site V2: https://ramoslandscapings-net-v2.pages.dev/
Their Current Site: https://ramoslandscapings.net (gallery is empty)
Our Pricing Reference: Sales Partner Training - Quick Reference
Their Google Business: 5.0 stars, 33 reviews