Web Design & Development
Your Website Is Your Hardest-Working Sales Tool. Is It Doing Its Job?
Most business websites are brochures, not sales tools. They load slowly, look broken on phones, and give Google nothing useful to work with. Every day that continues, it's costing you customers you'll never know you lost.
53%
of mobile visitors leave if a page takes over 3 seconds
75%
judge credibility from website design alone
46%
of Google searches have local intent
88%
won't return after a bad site experience
There are roughly 8.5 billion Google searches every day. A large share of them are people looking for exactly what you offer, in your area, right now. Whether your website shows up in those results, and whether it converts the traffic it gets, determines a meaningful portion of your revenue.
Stanford research found that 75% of users judge a company's credibility based on its website design. That judgment happens in under a second. If your site looks dated or loads slowly, you've already lost that visitor before they've read a word.
What's silently costing you leads
Most business websites have the same set of problems. None of them are obvious to the owner because the site looks fine on a laptop with fast internet.
It loads too slowly on mobile
53% of mobile visitors abandon a page that takes more than 3 seconds to load. The average small business website loads in 8-12 seconds on a phone. Every slow-loading page is a lead that left before seeing what you offer.
Google can't read it clearly
Without structured data (schema markup), Google has to guess what your business does, where you operate, and how to reach you. Sites that give Google clear signals rank. Sites that don't get buried. This is one of the most common oversights in cheap or DIY builds.
It's not built for local search
46% of all Google searches have local intent. If your pages aren't structured to connect your services to your geography, you're invisible to the people nearest you who are actively looking. Service pages, location signals, and Google Business Profile alignment all work together.
No visible social proof
First-time visitors decide whether to trust you in seconds. If your reviews live only on Google and aren't visible on your site, you're asking visitors to do extra work to find out you're legitimate. Most won't bother.
What a properly built site actually delivers
Under 4-second load on mobile
Measured and optimized through performance testing, not assumed. Fast sites rank better and convert better.
Mobile-first design
Built for the screen where most of your customers are searching. Not a desktop site that was shrunk down.
Schema markup
Structured data that tells Google your business name, type, location, hours, and phone in a format it can read directly.
Local SEO structure
Service pages connected to geography, consistent NAP data, and Google Business Profile alignment baked in from day one.
Google Reviews widget
Your rating and recent reviews visible on your site before a visitor picks up the phone. Social proof where it matters.
One-tap calling on mobile
The single most important conversion element for service businesses. A buried phone number loses leads.
Analytics from day one
Google Analytics configured correctly so you can see where traffic comes from and what converts.
Clean, maintained code
No page builders, no bloated plugins, no mystery software that breaks during updates. Just fast, maintainable code.
Who this is for
Any business that depends on customers finding them online. That includes service businesses, professional practices, retailers, restaurants, real estate offices, medical and dental practices, gyms, salons, and any other local business where customers search before they call.
I work with small and mid-sized businesses across the Pacific Northwest: Washington, Oregon, and Idaho. Most of my clients are owner-operated businesses that want something done right and don't want to manage an agency relationship or deal with website problems on their own.
I've been building websites for 25 years, and I keep up with how Google's algorithms actually change, not just conventional wisdom. I know which problems actually affect rankings and which are noise. I'll tell you honestly if your current site is worth salvaging or needs to be rebuilt from scratch.
The numbers behind this
53%
of mobile visitors leave if a page takes more than 3 seconds to load
75%
of users judge a company's credibility based on its website design
46%
of all Google searches have local intent
88%
of users are less likely to return after a bad experience on your site
Pricing
Transparent, flat-rate pricing. No surprise invoices, no scope creep, no hourly billing that turns a simple site into a $10,000 project.
New website
$1350
setup + $59/month
Redesign of existing site
$900
setup + $59/month
Monthly fee includes managed hosting, uptime monitoring, security updates, and ongoing support. See full pricing page for all options including lower upfront cost options.
What to expect and when
Build time depends almost entirely on you. When clients move quickly, sites go live in a day or two. When they need time to gather content or give feedback, it stretches out. The average is about a week from kickoff to launch. Once the site is live, here's what to expect from search.
Week 1
Site goes live and gets submitted to Google. Indexing usually happens within a few days.
Month 1-2
Traffic from existing brand searches starts. Google begins to establish trust with the domain.
Months 3-6
If your Google Business Profile and citations are clean, organic rankings begin to move.
Months 6-12
Measurable increase in organic traffic and inbound inquiries from people who didn't know you before.
12+ months
Compounding returns. A site that has been indexed, trusted, and accumulating reviews becomes increasingly difficult for competitors to displace.
Let's look at what your site is actually doing.
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